The Benefits of Working with Wilsonart

Posted by Wilsonart UK on Mar 9, 2018 11:20:35 AM

It’s no secret that we’re experts in worktops – from our roots in County Durham, Wilsonart has evolved to have a significant presence across the UK retail & DIY market since establishment in the UK in 1996.

We’re also proud to be part of an international network– Wilsonart Engineered Surfaces – which includes business units in USA, France, Germany, China, Thailand and Australia. Having a worldwide scope means we can adapt better to suit our customers requirements and provide increasingly innovative and varied worksurface solutions.

Despite this growth and the scale of Wilsonart globally, we always strive to provide our customers with the best possible experience including a wide variety of quality surfaces, reliable service and a personal customer experience.

Now, this sounds great but what does it really mean for you, our customers and why should you work with us?

Why work with Wilsonart:

Outstanding product ranges

Our ranges cover a whole host of tastes, applications, budgets and preferences – for both residential and commercial usage. From our stylish ultra-thin Zenith range and contemporary Square Edge collection to our tougher Aeon™ surfaces. Each is available in a wide range of decors and textures - with upstands and backsplashes too for those great finishing touches. We even have some exciting range developments in the pipeline so keep your eyes peeled for announcements in the near future. Our knowledgeable team is on hand to talk you through the range of options to determine which will best suit your requirements so please get in touch if you have any queries. 

Personal customer support

When it comes to our clients we work closely with them to create bespoke ranges. We’ll get to know your business and your marketplace to collaboratively work with you to develop a product offering tailored to appeal to your customers to help support your sales and objectives.

We’re also here when you need us. We know our clients have a lot of products to get to grips with, trends to consider and businesses to run - but worktops and surfaces is what we’re passionate about and experts in. That’s why we can be an extension of your team when it comes to technical guidance, product specifications or installation advice for worktops. Ultimately, Wilsonart is dedicated to making sure you and your customers get the most from Wilsonart products and love them as much as we do.

Quick turnaround

We know it can be a challenge to consistently maintain levels of stock. To make things a little easier for you here at Wilsonart we can work with you on replenishment to keep things ticking over nicely. It’s part and parcel of the fantastic customer service we pride ourselves on.

Much more than products

There’s so much more to what we offer than great product ranges though. We’re keen to make sure our collections are reflective of consumer trends and demands so we commission trend reports to ensure we have our finger on the pulse when it comes to kitchen designs and worktop preferences. This way we can help you to anticipate customer demands when it comes to kitchen styles and plan ranges with you to ensure your stock is hitting the right notes with your consumers.

As well as identifying key patterns in the market we also offer clients product training for their teams. We can run through the worktops and surfaces you stock in detail with training designed to suit your collections and marketplace. This gives your organisation more confidence in talking about the products with your customers in detail to help you better meet their needs, supporting the success of your business.


If you want to know more about Wilsonart, our team, our products and how we can help your company – please do get in touch, we’d love to hear from you.


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